We all want to be told a good story. At Barbershop, every one of our editors, producers, directors, and cinematographers have something in common: we’re storytellers. This narrative-driven, nationally televised commercial for FCL took us on a grand adventure through urban and rural Saskatchewan to tell an intimate story of a family connecting during the holidays. To execute a big-budget, multi-day shoot with a large assembly of cast, crew, and extras, we ensured everyone involved shared the same storytelling vision so that even the most complicated scenes were communicated with clarity and simplicity.
In just a few days, we shot in gas stations, airports, private homes, and highways. It seemed like a huge task. But everyone was so locked in, that it ended up turning out better than I ever expected.