The full-access backstage pass.
In countless industries, the general public rarely gets to see the preparation, the hard work, the communication, and most importantly – the people – who are pulling the strings behind the scenes. With the Cactus Club Café, we were invited to spend an entire day discovering what makes them such a well-oiled machine. This meant showing up well before dawn to document all the unseen detail and effort that goes on throughout an entire day at Cactus. The finished product, from our end and theirs, is something that takes hours of dedication, yet should be devoured in minutes.
Shooting a live set, with real people immersed in their passion – it’s one of my favourite experiences. I love seeing all the little things that go into making something that most people take for granted.
– Adam Kitter