The power of Indigenous Tourism.
This series of stories helped showcase how indigenous people and their communities have embraced tourism as a way to invigorate their cultural storytelling and share authentic experiences with visitors from around the world.
This project began our relationship with Indigenous Tourism Association of Canada (ITAC) which continues to this day.
Through their work with our indigenous operators, they have shown sensitivity to the culture and acted in the most respect and understanding of Indigenous people and communities across the country.
– Sebastien Desnoyers, CMO ITAC