FCL - FUELING LIFE - MEMORIES

PROJECT DETAILS

Challenge

Everyday adventures.

Co-op is woven into the fabric of our daily lives in ways that go unnoticed by many Canadians: from the fuel that takes us across the country to the food we cook at a campsite.

With FCL, we created a video that showcased the beautiful landscapes that Co-op products enable us to visit. To do this, it meant carefully choreographing fluid and lively shots along mountainsides and down major highways – using steady cams, dollies, and car mounts – to create an ad bursting with life.

CREDITS

Produced by Derek Baxter
Edited by Adam Kitter

Shoots like this take weeks of prep: perfect locations, props, ensuring the cast and crew are highly prepared. But when the final product brings a smile to the client’s face, it’s all worth it.

– Jeremy Drummond