CANADA BEEF - About

PROJECT DETAILS

Challenge

Proudly homegrown.

We try to find the beauty in everything, and sometimes, that task is very easy. We were happy to collaborate with Canadian Beef on showing some of our country’s great resources. We were able to employ sweeping aerial and drone footage, as well as intimate handheld shots, to impart the beauty and diversity around us. Adding Canadian legend Paul Brandt to the fore only further expressed, in every moment of this ad, the greatness of our country.

CREDITS

DOP – Thomas Buchan
Director – Jeremy Drummond
Editing – Alex Stevens
Motion Graphics – Ian Buchko

The crew gave me so much good footage. With how many beautiful moments there were, I feel like the ad could’ve been ten times longer. Plus, the cows nailed every take.

– Alex Stevens