Co-op is woven into the fabric of our daily lives in ways that go unnoticed by many Canadians: from the fuel that takes us across the country to the food we cook at a campsite.
With FCL, we created a video that showcased the beautiful landscapes that Co-op products enable us to visit. To do this, it meant carefully choreographing fluid and lively shots along mountainsides and down major highways – using steady cams, dollies, and car mounts – to create an ad bursting with life.
This is the stage of filmmaking I love the most. It’s when we can dream, weed out the okay ideas to make way for the great ones. It’s when we plant the seeds that grow into something incredible.