The subtle art of misdirection.
In any type of creative film, tone is everything. In this humour-based spot for AMA, we needed to signal a comically dry and intriguing tone from the first frame, pulling the audience into this world. We achieved that through careful sound design, preparing our actors to give spot-on performances, and mindfully composed cinematography, all that would misdirect the audience before the humorous pay-off.
The entire sound design – from the rickety shopping cart, the clanging of the chains, and even the lull of the parking lot – creates such an immersive feel.
– Mark Ennis, Sound Technician