Co-op is woven into the fabric of our daily lives in ways that go unnoticed by many Canadians: from the fuel that takes us across the country to the food we cook at a campsite. With FCL, we created a video that showcased the beautiful landscapes that Co-op products enable us to visit. To do this, it meant carefully choreographing fluid and lively shots along mountainsides and down major highways – using steadycams, dollies, and car mounts – to create an ad bursting with life.