FCL - Fueling Life - Adventure

PROJECT DETAILS

Challenge

Everyday adventures.

Co-op is woven into the fabric of our daily lives in ways that go unnoticed by many Canadians: from the fuel that takes us across the country to the food we cook at a campsite. With FCL, we created a video that showcased the beautiful landscapes that Co-op products enable us to visit. To do this, it meant carefully choreographing fluid and lively shots along mountainsides and down major highways – using steadycams, dollies, and car mounts – to create an ad bursting with life.

CREDITS

DOP – Thomas Buchan

1ac – Robin Leveille

2ac – Kelvin Wong

Director – Jeremy Drummond

AD – Adam Kitter

Editing – Alex Stevens

VFX – Ian Buchko

Color – Post Pro Media

Shoots like this take weeks of prep: perfect locations, props, ensuring the cast and crew is highly prepared. But when the final product brings a smile to the client’s face, it’s all worth it.

– Jeremy Drummond