As a company with roots in the prairies, we take great pride in our work with agriculture companies – producing content that appeals resoundingly in both subject and character to the good people of the prairies. In this ad for BASF, we employed actors that would fit naturally in any farm setting. And, we composed beautifully shot, sun-drenched images to accent the excellence of the BASF product. And those also served as a humorous contrast to the jinxed counterpart.