Every year, BC Children’s Hospital creates a fundraising broadcast containing Barbershop-produced stories of patients and their families. Creating the show opener required the integration of several brand and fundraising campaign approaches into one attention-grabbing video that would set the tone of the broadcast and captivate the viewer.
Most of us here are parents, so working with the Children’s Hospital touched us in a very close-to-home way. And while these kids were a pleasure to work with, we also understand the sensitive approach needed when working on such a project.