One of the most important responsibilities in our profession is to translate the convictions and philosophies of our clients in a way that is absolute. We take pride in learning the values behind every company we work with. In this commercial, FCL sought to highlight the important work they do for the community. Our job, then, is to find images, music, words, and a tone that perfectly illustrate those values. When creating this ad, from pre-production to post, we were constantly reminding ourselves of those core philosophies. Because we believe that by communicating those values in a dynamic way, we can help take your brand and company to new heights.